Our story
Twenty-eight years of refusing to cut corners
AshaPure began in 1998 with one stone mill, one variety of turmeric and a stubborn belief that a spice should contain exactly one ingredient. That belief has not changed, even as the mill grew into an audited facility serving fifty thousand homes.
We buy directly from growers on fixed-price contracts, grind cold in small batches, and test each lot before it is sealed into glass. Every jar carries a batch number that traces back to the farm region and the lab report behind it.
How we work
Four things we never compromise on
Direct sourcing
Fixed-price contracts with growers in Erode, Byadgi, Guntur and Unjha.
Cold grinding
Low-temperature milling protects volatile oils that heat destroys.
Batch testing
Metanil yellow, lead chromate, starch and moisture, on every lot.
FSSAI certified
Licence 10020064002145, audited facility, full traceability.
Milestones
The long way round
1998
A single stone mill
Asha Deshpande begins grinding haldi for neighbours in Nashik.
2009
Direct from farms
First long-term contracts with Erode turmeric and Byadgi chilli growers.
2018
In-house lab
Every batch tested for adulterants, moisture and microbial load before packing.
2024
Glass, always
Laminated pouches retired entirely in favour of reusable sealed glass jars.
Our promise
Seven standards on every jar
100% Pure Ingredients
Single-ingredient jars. Nothing extended, nothing padded.
Premium Quality
Hand-sorted, lab-tested and batch-traced before packing.
Reusable Glass Jars
Sealed glass with metal lids. Never a laminated pouch.
Freshly Packed
Ground in small batches and packed within days of milling.
No Artificial Colours
No metanil yellow, no lead chromate, no starch fillers.
Rich Aroma
Cold-ground at low temperature to protect volatile oils.
Traditional Indian Taste
Regional varieties chosen for how Indian homes actually cook.